Shooting Industry Launches 2020 With Hundreds Of New Products
(ArmsVault) – Marking its 65th year of empowering, equipping and educating storefront dealers, Shooting Industry’s January 2020 issue boasts the second installment of the three-part 2020 New Product Showcase featuring hundreds of products from more than 80 brands. The expansive showcase is available online here: https://shootingindustry.com/2020-new-product-showcase/
Readers will gain an edge on online and big-box stores through features like Editor Jade Moldae’s “Winning In 2020.” Identifying opportunities for growth, providing exemplary service and enhancing the customer experience represent three key areas of concentration.
“We have the ability to offer something online dealers and even some big boxes can’t offer — a unique and personal buying experience. And with a tactile purchase like a firearm, we have a leg up,” lends Jacquelyn Clark, owner of Bristlecone Shooting, Training & Retail Center in Lakewood, Colo.
There’s no magical checklist of amenities or services to guarantee sales growth every year, but there are tried and true methods to enhancing your store’s curb appeal for customers. Tim Barker’s “Traffic Flow” provides six insights from successful dealers who innovate in this arena.
Examining historical supply-side and demand-side data, Southwick Associates’ President Rob Southwick predicts growth for the industry in 2020. “Even with media coverage highlighting softness in firearm sales, there are reasons to be optimistic we’re finally finding a new balance point for our industry,” he asserts.
Additional January content includes “(Her) Buying Power” with strategies for dealers to grow their women’s segment in 2020. Shari LeGate examines the evolution and philosophy of video marketing in “The Changing Face Of Video,” while Ashley McGee covers the “Do’s And Don’ts Of Creating A Social Media Strategy.”
No range? No problem. There’s still opportunity to tap into profits from training as Massad Ayoob details in the Personal Defense Market installment. Mark Kakkuri provides “5 Things You Should Do Every Day” to ensure the success of long- and short-term marketing strategies in the Everyday Marketing column. What looked right in the store may not turn out to be what’s needed once a customer shoots a gun steadily: Deb Ferns offers practical advice to help female customers find the right handgun fit in Arms & The Woman.
Equipped with Carolee Anita Boyles’ 2020 SHOT Show preview, the Exhibitors Guide and pullout map — bolstered by hundreds of products featured in the 2020 New Product Showcase — dealers will have everything in hand to boost early-year sales with the January issue.
Hundreds of copies of Shooting Industry’s New Business Year Editions (Dec. 2019 and Jan. 2020) will be on hand at FMG Publications’ SHOT Show booth (#16327), Jan. 21–24.
The January issue of Shooting Industry can be accessed in its entirety online at www.shootingindustry.com/digital-version. Have a comment after reading the issue? Send the SI team an email at comments@shootingindustry.com.