NASHVILLE, Tenn. – (Armsvault) – During the 2020 SHOT Show in Las Vegas, the newest player in the hearing technology world of the outdoor industry, TETRA, was recognized by Guns & Ammo with the 2019 Technology of the Year Award for their AlphaShield hearing device.

AlphaShield is specifically designed for waterfowl and upland hunters, and sporting clay target enthusiasts to cancel out loud, harmful sounds, while enhancing the sound environment for communication, game detection, calling and localization.

TETRA founders Bill Dickinson, Au.D., and David Gnewikow, Ph.D., combined their 50 years in the hearing-care industry and 80 years of hunting experience to provide outdoors men and women with innovative hearing products like TETRA’s AlphaShield and AmpPod products.

“We sincerely want to thank Guns & Ammo for this award, we are both humbled and honored” said Dickinson, TETRA CEO and co-founder. “Our products provide a high-end circuitry system, giving our customers premium technology with a premium hearing experience for all endeavors.”

Products were evaluated and discussed by the Guns & Ammo editorial staff during the Outdoor Sportsman Group’s annual Roundtable and several individual events held throughout the country within the last 12 months.

The criteria for the award was that it must have been new and available for purchase in 2019, it must demonstrate quality and reliability, and exceed its design objective.

“The AlphaShields are electronic hearing protection that offers alot of value to the customer,” said Tom Beckstrand, Rifles and Optics Editor of Guns & Ammo. “What makes it great is that it doesn’t amplify all the noises around you, it only amplifies the sounds that you need.”

By creating a premium hearing technology system that is pursuit based, TETRA’s goal is to change the industry’s attitudes and behaviors around the need to protect our ears, while providing an exceptionally high quality listening experience. TETRA isn’t just joining the hearing protection category, they’re redefining it.

For more information about TETRA and its products, and to take an online hearing test to learn which product is best suited for your needs, visit www.tetrahearing.com.