Comprehensive 2019 SHOT Show Review In April Shooting Industry
(ArmsVault.com) – A record 2,400 exhibitors launched new products and business services to nearly 60,000 attendees at SHOT Show 2019. The April issue of Shooting Industry features a multitude of articles, key takeaways and an expanded New Product Showcase derived from the industry’s annual trade event.
In “Dealer’s Choice,” Carolee Anita Boyles captured insights from dealers on the products not only generating the most attention, but capturing their interest for likely sales potential. Ranging from firearms to ammunition to optics and retail technology, there was no shortage of innovative products on display.
“SHOT Show was very beneficial for us and we got some solid content from our time there. The Franchi Affinity Elite guns piqued our interest,” relayed Seth Dortch, marketing manager at Final Flight Outfitters in Union City, Tenn.
Despite uncertainty in the market, manufacturers and industry organization officials shared their success stories. Citing debut exhibitor events and the growing anticipation of expansion efforts, Editor Jade Moldae provides an overall review of SHOT Show 2019. Camille Torres, director of marketing for RISE Armament confirms, “This year we had our most successful SHOT Show to date and saw an increase in orders across all products.”
Additional SHOT Show coverage includes a review of the hottest self-defense handguns in the Personal Defense Market column. Products created with women in mind are on the rise: The Arms & The Woman installment includes a range of new-for-2019 items sure to appeal to female customers. Representing more than 70 brands, the issue’s expanded SHOT Show Product Showcase features a host of firearms, accessories and gear. In order to effectively market these exciting new products, April’s Everyday Marketing column explains why the axiom “everyone’s in sales” has a direct effect on your store’s — and team’s — success.
For instant access to Shooting Industry’s 2019 SHOT Show Review Issue, access the Digital Version online at www.shootingindustry.com/digital-version. Have a comment after reading the issue? Send the SI team an email at email@example.com.