SHOT Show 2018 Earns High Marks: Feature Coverage In March’s Shooting Industry
(ArmsVault.com) – Celebrating its 40th anniversary, SHOT Show 2018 earned high praise from more than 60,000 attendees. In addition to an in-depth review of the weeklong event, Shooting Industry’s March issue examines how long-gun sales are faring in the “new normal” and ways to earn your slice of the lucrative knife market.
Editor Jade Moldae highlights the key takeaways from the industry’s mega event in “SHOT Show 2018.” The industry’s growing tradeshow posted encouraging numbers across the board, particularly the addition of 150 new exhibitors, 100 first-time vendors in the NEXT 2.0 Pavilion and the expanded two-day format for the Supplier Showcase. Dealers and exhibitors reported a tremendously productive show.
“It was a hugely successful year for us … [we did] more business at the 2018 show than ever before,” shared Patty Cuellar, Aguila Ammunition marketing coordinator.
Focusing on the long-gun market in the “new normal,” the March issue reports on the rising popularity of the 6.5 Creedmoor cartridge — which is proving a top seller for dealers. Louis Janski, GM of Fort Thompson Sporting Goods in Sherwood, Ark., lends, “You can pretty much sell that in any form or fashion you have it. Hornady has done real well with 6.5 ammunition. I’ve got plenty of Federal, and I’ve got plenty of Browning in 6.5 Creedmoor.”
March content also delivers three steps to make knife sales in your brick-and-mortar location faster and easier. A solid combination of placement, training and partnership boosts profits in this crucial secondary sales category. Over 60 companies are represented in the 2018 SHOT Show New Product Showcase — featuring some of the most eye-catching introductions straight from the show floor. And this month’s “Outdoor Marketplace” will help hone your skills to craft a brand-worthy and family friendly social media campaign.
The entire March issue of Shooting Industry can be accessed online at www.shootingindustry.com/digital-version.
Have a comment after reading the issue? Contact Jade Moldae at editor@shootingindustry.com.