Trending Handguns Featured In Shooting Industry Magazine

FMG Publications

Trending Handguns Featured
In October’s Shooting Industry Magazine

( – Concealed carry and home-defense handguns have maintained their momentum in the consumer market, despite a slowdown in 2017 — with popular models from trusted names among the top sellers. The products leading this segment of the market are featured in Shooting Industry’s October issue. This issue of Shooting Industry also addresses how adding bowhunting to your inventory can pay valuable dividends, especially with the crossover of established gun hunters and families introducing youth to the sport.

Shooting Industry Oct 17

While a “return to normalcy” is being felt across the board, handguns offer steady sales thanks to a dependable concealed carry and home-defense segment. “Now Trending In Handguns” confirms established names such as Smith & Wesson, GLOCK, Springfield Armory, SIG SAUER and Ruger continue to deliver on their reputation and popularity.

Experienced dealers know getting into bowhunting is not as straightforward as simply adding a few SKUs. However, with careful planning and the proper setup (right product mix, experienced staff and interest from established hunting customers) committing to the growing sport can translate into increased store visits and a more robust bottom line. Details outlined in “Pursuing A Sales Brace” point the way to incorporating the family-friendly category with your store’s offerings.

“Carrying bowhunting equipment adds another whole category to your store,” said David Ferrell, owner of Hunter’s Refuge in White Hall, Ark. “Some of the guys who bowhunt are not gun hunters, so you have two different types of customers. You bring more traffic into your store, which hopefully will bring in more paying customers.”

Other highlights inside the October issue include coverage of the cutlery industry’s upward trend, five ways to welcome new shooters and insights on the best-selling firearms for women. Furthermore, this month’s “Outdoor Marketplace” column emphasizes how critical (and easy to execute) the virtual presentation of your online store is to communicating with customers and three notable trends from NSSF’s 2017 Firearms Retail Survey Report.

Access the October issue of Shooting Industry in its entirety online at Have a comment after reading the issue? Send the SI team an email at