SIG SAUER 9mm V-Crown Ammunition Named Ammunition of the Year


SIG SAUER 9mm V-Crown Ammunition Named ‘Ammunition of the Year’ at the 1st Annual Firearms Industry Choice Awards

Newington, NH (July 27, 2016) – ( – SIG SAUER® 124gr 9mm V-Crown® Elite Performance Ammunition was named ‘Ammunition of the Year’ at the 1st Annual Firearms Industry Choice Awards held July 21-23, 2016 at the Rockcastle Shooting Center in Park City, Kentucky.  Category winners were selected after a comprehensive live-fire test and evaluation process involving more than 65 firearms and firearms-related products. On May 23–25, 2016, a panel of 20 independent evaluators was assembled at the Rockcastle Shooting Center to test and assess the “Products of the Year” in seven different firearms-related categories.   The evaluation team was selected based on their unbiased, extensive experience in a variety of shooting-related fields including law enforcement, military, gunsmithing, reloading, competition shooting, shooting instruction, retail, distribution, hunting and media.

SIG SAUER 9mm V-Crown Ammunition

In the ammunition category, the SIG SAUER 124gr 9mm V-Crown Elite Performance Ammunition ranked number one out of the 21 different brands and calibers that were tested head-to-head over three days.   The evaluation team shot 2,000 rounds of the Elite Performance Ammunition through multiple guns and found it to the best of the best in the test.  They judged each product on how well it fits into the product category position in the marketplace, loading, chambering and cycling, manufacturing consistency, performance, durability, and market appeal.  Testers cited the SIG V-Crown’s smooth cycling, reliability, and consistency in addition to its attractive packaging and pricing.

The Firearms Industry Choice Awards is the brainchild of the management team at Rockcastle Shooting Center and David Power, who serves as vice president of sales at Oneida Molded Plastics.

“We felt the need to develop a more in-depth product testing process for firearms and firearm-related products and wanted to conduct the most comprehensive, unbiased product evaluation the industry has ever seen,” said Nathan Noble, co-owner/ co-founder of the Rockcastle Shooting Center.  “The experts who willingly gave of their time to be on the test panel and numerous manufacturers who submitted product indicate they concur, and the results will help guide consumers as they assess future product purchases, and just as importantly, help guide the manufacturers in what is driving the purchase of their products.”

The evaluation team for the 2016 Firearms Industry Choice Awards collectively has:

  • 151 years of military and law enforcement experience
  • 138 years as instructor / rangemaster / coach
  • 67 years of gunsmith and related experience
  • 64 years of retail, retail services and distribution
  • 24 years as media
  • 346 years of recreational hunting and shooting
  • 288 years of participation in competitive shooting sports

Each phase of the Industry Choice Awards including the evaluation, the Inaugural Firearms Industry Team Challenge, and the Industry Choice Awards Banquet and Celebration was covered extensively by Recoil magazine and Down Range TV with Michael Bane.  Future issues and episodes of each will feature details of the Industry Choice Awards and the products chosen as Products of the Year.

“We are truly honored to have the SIG 9mm V-Crown ammunition recognized as the best ammunition of the year by this team of industry professionals,” said Dan Powers, president of the SIG SAUER Ammunition Division.  “Every caliber we make – whether for personal defense, hunting, competition or target shooting – goes through our rigorous testing process to ensure the highest quality and reliability.  The SIG V-Crown personal defense ammunition was designed for ultimate stopping power thanks to its consistent, controlled expansion with exceptional on-target energy, maximum weight retention and superior penetration.  We deeply appreciate the time the evaluation team took to test the SIG V-Crown ammunition and are glad they had a chance to experience its reliability and performance firsthand.”

All Elite Performance Ammunition is manufactured in the United States by SIG SAUER to the same exacting standards as the company’s premium pistols and rifles.  For more information, visit

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About SIG SAUER, Inc.

SIG SAUER, Inc. is a New Hampshire-based weapons systems provider leading the industry in American innovation, ingenuity, and manufacturing. SIG SAUER® brings a dedication to superior quality, ultimate reliability, and unmatched performance that has made it the brand of choice among responsible citizens, and many of the world’s most elite military, government, and law enforcement units. As a complete systems provider, SIG SAUER offers a full array of products to meet any mission parameter, from handguns and rifles to silencers, optics, ammunition, airguns and accessories. The largest member of a worldwide business group of firearms manufacturers that includes SIG SAUER GmbH & Co. KG in Germany and Swiss Arms AG in Switzerland, SIG SAUER is an ISO 9001: 2008 certified company with approximately 1,400 employees. For more information on SIG SAUER, any of its products, or the SIG SAUER AcademySM, log on to

About Rockcastle Shooting Center

Rockcastle Shooting Center is the premier shooting sports destination resort in the United States. Centrally located in Park City, KY, the Center is nestled within the 2,000-acre Park Mammoth Resort. The Shooting Center features a 15-station sporting clay course, rifle ranges from 50 to 1,500 yards, multiple pistol ranges, and a 30-station 3D archery course set across the diverse terrain. A permanent Cowboy Action shooting town features nine Old Western façade stages. Host to a variety of shooting competitions, there are more than 50 shooting events annually including 3-Gun, Precision Rifle, sporting clays, USPSA, IBO 3D Archery, the Scholastic Steel Challenge, and many more. Education is offered in pistol, rifle and shotgun marksmanship, concealed carry classes, ammunition reloading, archery, and wilderness survival training. Park Mammoth Resort boasts a 100-room guest lodge, restaurant, conference center, 18-hole regulation golf course, winery, wine tasting room, and the Rockcastle Shooting Center. The Shooting Center is home for many of the shooting industry’s national sales meetings, writer and editor events, and photo shoots. Rockcastle Estates is a new 2nd Amendment living community, and the only residential community in the world dedicated to the shooting sports lifestyle ( For information on scheduled events at Rockcastle Shooting Center and amenities offered by Park Mammoth Resort, visit or email guest client services at