Shooting Industry Masters & Handgun Market in Shooting Industry Magazine

FMG Publications

Coverage Of The Masters, Handgun Market Inside Shooting Industry October Issue

( – Over 300 industry professionals — from presidents and CEOs to product managers and engineers — converged on the Claythorne Lodge in Columbus, Kan., to take part in the 13th Annual Shooting Industry Masters. The October issue of Shooting Industry presents full coverage of this industry-only event, where attendees “put on the Ritz” to celebrate the Roaring Twenties and support the shooting sports. Over $57,000 was raised for NSSF’s First Shots program, while $14,050 was generated for the USA Shooting Team.

Shooting Industry October 2015 Cover
Shooting Industry October 2015 Cover

Also in October, the feature “Strength In Handguns” examines how dealers have been identifying and responding to trends in the handgun market. In talking with dealers, Contributing Editor Kevin Russelburg finds concealable 9mm handguns continue to be strong sellers.

“The GLOCK 17, 19, S&W SHIELD and Springfield’s XD series of pistols still sell very well and we try to keep as many of them in stock as we can,” said Barry Soskin, owner of Lombard Gun Shop and Article II Range in Lombard, Ill. “We don’t know how much impact the GLOCK 43 will have on sales, because they’re still very difficult to get right now.”

“Handguns in 9mm continue to be the best-selling caliber because of things such as magazine capacity, the cartridge is readily available and reasonably priced. The manageability of the recoil is also a very big consideration for many shooters when buying a 9mm handgun,” said Tim Holladay, owner of Doc’s Guns and Ammo in Eureka, Mo.

Other topics inside this issue of Shooting Industry include an in-depth report of the burgeoning cutlery market, business in bowhunting, selling “slim-nine” handguns and a look at how the Youth Shooting Sports Alliance (YSSA) is pinpointing youth programs to secure future growth. Additionally, Columnist Taylor Smithfield continues her examination of customer retention and employee loyalty — if you have a comment on this topic, send an email to

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