Dealers Prep For Spring Turkey Fever In February Shooting Industry
(ArmsVault.com) – In spite of the recent polar vortex, spring’s long-awaited and popular turkey hunting season is near. To ensure dealers capitalize on this early-year season, Shooting Industry’s February issue features ways to boost sales of turkey hunting guns, ammunition and gear.
From shotguns to choke tubes to turkey calls (and the great 3″ vs. 3.5″ shell debate), keying-in on consumer preferences and well-timed engagement on social media often paves the way for successful sales for Dunn’s Sporting Goods in Pevely, Mo. The store’s turkey-hunting customers tend to rely on price, name recognition and product reliability.
“Any preference for one brand over the other usually comes down to price point and how well-known they are,” affirms Store Manager Andres Jackson.
In “Everyday Carry Staples,” Tim Barker highlights the movements influencing the burgeoning concealed carry market. While no two customers are alike, similar buying habits indicate the savvy dealer should pay special attention to popular subcompact handguns, add-on items like holsters and flashlights and ways to offer training classes. “There hasn’t been a concealed carry class where I don’t sell at least two or three guns,” submits Keith Stewart, owner of Firearms Solutions in Duncan, Okla.
February content also details how technology has enhanced today’s thermal imaging products, giving hunters an edge in the field. Additional high points include tips for starting a ladies’ night at the range, how effective marketing can increase in-store foot traffic and the story behind a Connecticut facility’s revitalization through a social media push and range improvements. Lastly, Editor Jade Moldae outlines three segments primed for growth in 2019.
The February issue of Shooting Industry can be accessed in its entirety online at www.shootingindustry.com/digital-version. Have a comment after reading the issue? Send the SI team an email at comments@shootingindustry.com.