NovX Ammunition Announces Kim Campbell as National Sales Manager


NovX Announces Kim Campbell as National Sales Manager

October 2017 – ( – NovX, a new class of ammunition that is ballistically superior to standard ammunition, announces the hiring of National Sales Manager, Kim Campbell.

Campbell’s history in the industry began in 1995, working with her father, Scott Shultz at Robinson Labs. Campbell climbed the ranks within the company in sales until named National Sales Manager for Robinson Outdoor Products, where she managed key accounts, buy groups, distributors and International sales.  Taking her expertise and drive to build brands, Campbell gladly accepts the National Sales Manager position with NovX and comments, “I’m extremely excited to build another brand with my father, an industry veteran with whom I’ve learned so much.  NovX is a head-turning brand that will gain the attention in the shooting industry with its outstanding performance. I look forward to working with the sales team we are building to bring an exciting new platform of ammunition to the market.” Campbell continues, “I have been raised with lifelong memories of my father sitting in his gun room reloading ammo, making custom rifle stocks, and at his shooting bench. This position is much more than a job, I can share in his passion for the outdoor and shooting industry at NovX.”

Kim Campbell
Kim Campbell

Campbell’s responsibilities will be to manage, develop and achieve successful sales strategies and goals which will channel through traditional domestic and civilian distribution portals. She will lead the NovX sales team in executing the plans that have been thoughtfully crafted for their key accounts, buy groups, distributors and Independent retailers. In addition to domestic sales, Campbell will manage international sales, coordinating with agencies to capture and secure those opportunities by developing and executing strategies for those markets.

In addition, she will work hand-in-hand with the marketing team to identify POS and POP needs.   Campbell will garner opportunities to co-market with industry brands.  She will be attending industry trade shows, shooting events, as well as training days along with traveling to key account meetings in an effort to drive consumer demand to purchase NovX products through their retail partners.

Experience one of the most innovative products in the history of ammunition. NovX ammunition is available in 9mm with four different variations: NovX 9mm ARX® Engagement: Extreme Self-Defense and +P, NovX 9mm RNP™ CrossTrainer and +PNovX combines the intellectual properties of a polymer/copper ARX® bullet with the Shell Shock Technologies™ (SST) stainless steel casing and aluminum primer base, operating on the principle of Aero and Fluid Dynamics, not hydrostatic shock or mushrooming. With the benefits of a self-lubricating and corrosion resistant stainless casing and the lack of lead fouling, firearms cycle faster and more reliably while shooting more accurately and burning cleaner.  The advanced polymer/copper bullet composition acts like a frangible round and mitigates ricochet when shooting into impenetrable surfaces or steel reactive targets at the range.  Plus, with emerging lead regulatory compliance issues in certain states, as well as indoor ranges, the absence of airborne and deposited lead is a significant advantage to the end user and range owners.  These bullets are faster, lighter and flies flatter than lead, offers less felt recoil, and creates absolutely devastating wound channels. NovX ammunition is the most effective, lethal combination of bullet technology in more than a century. Today the world discovers brass and lead had their chance. Welcome to the new world.

About NovX:

The NovX brand of ammo has been specifically created by Timberghost Tactical, LLC, a Georgia-based company, and combines stainless steel casings with poly/copper projectiles creating a new class of ammunition that is ballistically superior. Reduced Recoil. Match grade accuracy. Devastating wound channels. Welcome to the new world!