Shooting Industry Highlights Handgun Sales

FMG Publications

Shooting Industry’s May Issue Highlights Handgun Sales

( – The May issue of Shooting Industry is brimming with recommendations for retailers to boost handgun sales, expand options in the high-end segment of the market and broaden their appeal among law enforcement and tactical end users.

Shooting Industry May 2017 - Handgun Sales

Richard Sprague, owner of Sprague’s Sports in Yuma, Ariz., has seen the shifting tide of politics influence sales over the store’s 61 years of business. While things may be more difficult for some shops this year, Sprague believes, “It’s not going to be fear-infused interest. Everyone will need to earn their piece of the pie by being good business people. It’s going back to the basics.”

Does your store offer a “good, better, best” option for clients willing to spend a bit more? This month’s issue addresses the benefits dealers can expect from offering high-end products. Thorough knowledge of premium benefits and personalized customer service are two advantages independent dealers have over big-box stores and online retailers that equate to increased profits.

Other highlights of Shooting Industry’s May issue include a special product showcase featuring law enforcement and tactical gear from 30 manufacturers. Coupled with Carolee Anita Boyles article, “Trending Now,” retailers have the tools in place to the maximize margins in this specialized segment. May’s Personal Defense Market column shares perspectives on selling defense guns to women from successful shop owners, while Arms & The Woman examines some “can’t miss” items for women that are springing up on shelves now.

This issue of Shooting Industry can be accessed in its entirety online at Have a comment after reading the issue? Send the SI team an email at