Shooting Industry – Beyond The Gun

FMG Publications

Boost Sales “Beyond The Gun”
In Shooting Industry’s February Issue

( – Shooting Industry’s February issue shines the light on self-defense alternatives to boost sales “Beyond The Gun,” and recommends six time-tested in-store marketing tips designed for success. And with spring’s turkey hunting season around the corner, it’s time to “talk turkey” — and increase sales in this popular category.

Mention self-defense products, and most retailers think immediately about handguns and shotguns. But there’s a whole category of products “beyond the gun” that can mean significant sales for retailers who stock them. Carolee Anita Boyles discusses the merits of stocking such items in response to the rising number of customers seeking non-lethal protection at home or on the go and the benefits retailers will recognize by reaching a different demographic.Shooting Industry - Beyond The Gun

“The customer who purchases pepper spray or a Taser generally isn’t the same person who comes in and purchases a firearm for self-protection. There’s a little bit of overlap, but generally it’s a different group of customers,” observes Alex Shkop, owner of Guns and Range Training Center in West Palm Beach, Fla.

Ensure marketing efforts go full circle by moving a customer from a casually interested buyer to an informed and motivated buyer with Mark Kakkuri’s six tips to maximize sales in the store. Between personal contact, judicious use of signage and an effective store layout, sales and customer satisfaction are easily achieved. Ultimately, it all boils down to the age-old axiom: “Treat your customer the way you would like to be treated.”

Additional content includes a recap of the 2016 NASGW Expo, including the association’s efforts to provide valuable wholesale and distributor support to members, and how the “mobile wallet” will impact the future of the industry.

The entire February issue can be accessed online at

Have a comment after reading the issue? Contact Jade Moldae at