Personal Defense Network Selects Reticle Marketing Group as Media Relations Agency

Personal Defense Network - PDN

Personal Defense Network® Selects Reticle Marketing Group as Media Relations Agency

Minneapolis, MN – ( – Reticle Marketing Group, one of the fastest growing marketing communications agencies serving the Shooting, Hunting and Outdoor market, announces the addition of Personal Defense Network (PDN) to its growing list of PR and Media Relations clients.  Reticle will serve as point of contact for media inquiries regarding PDN, including interview requests with PDN Editors and Contributors, as well as T&E requests for PDN’s exclusive Premium Member content.

Reticle Marketing Group

“Reticle Marketing Group is a great fit for Personal Defense Network,” said Tom Durand, SVP of Marketing for PDN.  “One of the things that makes PDN the number one resource for those who are serious about their safety is PDN’s no-nonsense approach to defensive training — even when it means challenging conventional wisdom.  We chose Reticle Marketing Group because they take a similarly authentic approach.  As a result, while PDN membership continues reaching new heights among consumers, we’re looking to Reticle to enhance PDN’s engagement with the personal defense community as well as PR and Media channels.”

Joe Houser, President of Reticle Marketing Group, said, “PDN is an extraordinary source of comprehensive personal defense insight and training expertise.  The PDN franchise disseminates a staggering amount of personal defense training information and opportunities to the public via its online platform, downloads, DVDs, live online events, and by supporting the annual PDN Training tour.   We’re excited to play a role in aligning what the brand has to offer with members of the personal defense community as well as media channels on a local, national and international level.  We plan to prove the Reticle motto:  Where Point of Aim Equals Point of Impact.”

Since the company’s inception, Reticle has taken a focused approach to aligning itself with some of the best brands in the marketplace.  In addition to representing Personal Defense Network in PR and Media Relations activities, Reticle represents Propper International, JP Enterprises/Blue Steel Ranch and others.

Please direct interview requests with PDN Editors and Contributors, as well as T&E requests for PDN’s exclusive Premium Member content to

About Personal Defense Network®

Personal Defense Network® (PDN) is the leading source of no-nonsense personal defense information on the web.  Based in Minneapolis, MN, PDN offers a range of personal defense instruction to those serious about arming themselves for defense in every aspect of their lives.  Enlisting the professional services and experience of its network of Contributors throughout the United States, PDN is focused on providing high-quality personal defense editorial and video content on the Internet, including Combat Focus® Shooting, an intuitive shooting approach developed by PDN Executive Director Rob Pincus.   In addition to its online presence, Personal Defense Network has delivered over 3 million DVDs to consumers via the Personal Firearm Defense DVD Series since 2006. For additional information visit

About Reticle

Reticle Marketing Group is a full-service marketing agency focused on the shooting, hunting, and outdoor industry.