Update On U.S. Firearms Industry Inside Shooting Industry’s July Issue
(ArmsVault.com) – Who is the top U.S. firearms manufacturer? Which country imported the most rifles from U.S. companies in 2015? Readers of Shooting Industry will be able to answer these questions and more after examining the annual “U.S. Firearms Industry Today” report, presented in the July issue.
Using U.S. production data from 2014, the latest data available, import/export numbers from 2014–2015 and the latest NSSF-adjusted NICS statistics, this report provides an in-depth evaluation of the U.S. firearms industry. The full report, with extended production charts, is available at www.shootingindustry.com/u-s-firearms-industry-today-2016.
The July issue also profiles the handgun accessory market, with Mark Kakkuri, FMG’s online editor, receiving insight on how dealers can expand sales in this profitable add-on category. Brian Tatti of Michigan Shooting Centers in Lake Orion, Mich., highlights the importance of active listening while interacting with customers.
“Since we keep ammunition and cleaning supplies in stock, I can make an additional sale of those items during face-to-face interaction,” Tatti said. “But I also have a lot of phone conversations with my clients, and also a lot of emailing goes on. If you listen to your clients, they’ll usually tell you what to stock.”
Additional highlights in this issue of Shooting Industry include a focus on gun care products, how dealers can embrace “click and mortar” to boost sales, insight into one store’s secret on having women represent 50 percent of its customer base and further analysis on how international trade contributes to the industry’s financial well-being.
The Universe’s Greatest Buyer’s Guide rounds out the July issue, with the updated Industry Directory. This one-of-a-kind resource provides information on hundreds of companies from all segments of the industry and is available online at www.sibuyersguide.com.
To read Shooting Industry’s July 2016 Digital Version, visit www.shootingindustry.com/digital-version. You can also read every issue of SI since 2008, access hundreds of unique links and sign up for a free digital subscription. Have a comment after reading the issue? Send an email to Jade Moldé at editor@shootingindustry.com.