SureFire Announces Partnership with Sportsmen’s Alliance

SureFire - Sportsmens Alliance


Fountain Valley, CA — ( – SureFire, the leading manufacturer of rugged, powerful and compact illumination tools for tactical applications, recently joined the Sportsmen’s Alliance as a business partner at the $10,000 Leader’s Club level. The partnership serves as testament to SureFire’s commitment to protecting the interests of the outdoor community.

“SureFire LLC is honored to partner with the Sportsmen’s Alliance,” said Jeff Barger, Vice President of Marketing and Sales Commercial/Consumer. “As purveyors of products to the SHOT industry, SureFire whole heartedly supports the Sportsmen’s Alliance’s passionate dedication to public education, legal defense and research to protect and promote the American heritage of outdoor sports and lifestyle.”

Dr. John Matthews, founder of SureFire, began experimenting with laser sights and applications in the early 70s, and quickly realized that laser technology would dramatically change the shooting industry forever. The company now creates and distributes both laser sights and hand-held illumination tools to police, military and shooting enthusiasts.

“We want to thank SureFire for joining our Business Partner program,” said Sportsmen’s Alliance Vice President of Membership and Marketing, Sean Curran. “SureFire is an industry leader through their product innovations and technology, and they continue to show leadership through their support of our mission. We are thrilled to see what the future holds for our partnership.”