Steyr Arms Factory-Direct Sale

Steyr Arms

Steyr Arms to Conduct its Third Annual Factory-Direct Sale

BESSEMER, Ala. (July 11, 2016) — ( – Steyr Arms will hold a three-day factory-direct sale of Steyr and Merkel firearms at its Bessemer, Ala. headquarters on July 14 to 16, 2016. The company, located at 2530 Morgan Road in Bessemer, will open the doors to its spacious 3,000-sq./ft. showroom to the public from 9 a.m. until 4 p.m. this Thursday, Friday and Saturday for its third annual factory-direct sales event. Visits to the showroom are usually by appointment only.

The Steyr Arms factory-direct sale provides an opportunity for hunters, shooters and firearm enthusiasts to visit the U.S. headquarters facility, learn more about the unique products the company offers, and handle everything from hand-crafted and highly embellished Merkel double rifles to the popular Steyr AUG/A3 M1 bullpup to the company’s highly regarded pistol line. Shoppers can also take advantage of some really great savings during the event.

Steyr Showroom
Steyr Showroom

“This is our third summer sale since we moved to our Bessemer headquarters, and since both previous events have had excellent turnouts we had to host another one,” said Scott O’Brien, president. “This factory-direct event gives our returning customers and new buyers, alike, a very unique opportunity to peruse the largest inventory of Steyr and Merkel products anywhere in the world.”

Highlighting this summer sale will be special sales pricing on Steyr pistols and Steyr’s famous Pro Hunter, closeout pricing on a select number of discontinued and late model guns, up to $6,000 off factory demo guns and writer samples as well as other great deals on Merkel and Steyr rifle-and-optics packages and firearms. Steyr Arms also stocks accessories and parts for Steyr and Merkel firearms including optics, holsters, magazines and many other gear items.

The participating local dealers in the Steyr Annual Factory-Direct Summer Sale will be Simmons Outdoors, Birmingham Pistol Wholesale, Mark’s Outdoors, Nichols Outfitters, HDC Guns, and Vann’s Sporting Goods.

The Steyr Arms U.S. headquarters is easily accessible—just off I-459 at Exit 6 for Morgan Road—and is situated next to the CVS distribution center. Please call (205) 417-8644 for more information.

This sale is a great opportunity for hunters, shooters and firearm enthusiasts to view and purchase some of the world’s finest firearms at incredible prices within the breath-taking showroom of Steyr and Merkel products that’s unparalleled anywhere in the world. It’s one sale that you won’t want to miss.