Firearm Shopping Network GunTV Expands Team


GunTV Taps Former Harris Publications’ Shirley Steffen & Karin Levine, Rounds Out Sales & Marketing, Increases Reach To Firearms & Accessories Companies

Social Responsibility Network’s GunTV builds on successful launch, on-boards veteran print sales and marketing powerhouse duo.

Hockessin, Del. (June 20, 2016) – ( – Social Responsibility Network’s GunTV, the first-of-its-kind television shopping network for firearms, accessories and related consumer goods, announce the addition of Shirley Steffen and Karin Levine to its sales and marketing team. “Shirley and Karin round out our sales and marketing team with their stellar reputations and work ethic. Scaling the network from our launch broadcast schedule of 6 hours per day 7 days per week, to 12 hours per day 7 days per week, and ultimately operating 24/7 is an enormous undertaking. The ladies are smart, confident and inextricably connected to the industry having spent 28 and 21 years, respectively, with Harris Publications,” said Valerie Castle, Managing Partner of GunTV.

Shirley Steffen and Karin Levine
Shirley Steffen and Karin Levine

“Shirley and I are thrilled to join Jeff Wood, Director of Broadcast Segment Sales & Merchandising and Scott McCoy, Spot Advertising Representative with GunTV in leading the effort to grow GunTV to its fullest potential, including rolling out the company’s newly introduced Share & Save affordable advertising opportunities for firearms accessory companies to share broadcast segments with high quality, complimentary products and save big,” said Karin Levine, Sales & Marketing Representative with GunTV.

GunTV recently opened up both the half hour and the quarter hour to allow all manufacturers to ‘Share & Save’. The prices for participation for a 90 day period are $5,250.00 net (shared 1/4 hour) or $10,500.00 net (shared 1/2 hour). All Share & Save program sponsorships include GunTV website participation and professionally produced :30, :60 and :90 second video assets for use anywhere.

“Karin and I are blessed to have had lots of choices following our departure from Harris. We took the time to reflect on our experiences over the past few decades, and consider all opportunities with a view to doing what we love, and loving what we do. GunTV was an easy choice for us. There’s simply no other platform as innovative, and with the new Share & Save offers, manufacturers can benefit from sales and brand building on GunTV. We look forward to sharing the opportunities that GunTV offers. As if reaching 60 million households wasn’t enough, we can offer our clients opportunities to increase their exposure with footage from the show, TV spots, outstanding photography, social media support and more. We are thrilled to include GunTV in the portfolio of what Bang Media will be offering,” said Shirley Steffen, Sales & Marketing Representative with GunTV.

Interested advertisers, please contact Shirley Steffen at or 516.729.6920 and Karin Levine at or 917.690.1222.

 About GTV Live Shopping LLC:

GTV Live Shopping LLC dba GunTV is part of the Social Responsibility Network. GunTV is a television shopping network providing viewers with unique content and a wide range of firearms and related products and services. GunTV works with manufacturers and Federal Firearms License dealer business partners to provide seamless fulfillment and customer service, while producing measureable ad spend ROI for participating advertisers. GunTV follows all local, state and federal regulations. GunTV does not ship firearms directly to consumers. All firearm orders are fulfilled by a Federal Firearms Licensed Dealer, and all firearm purchases through GunTV are subject to background checks.