Blue Heron Communications Partners with SIG SAUER

Blue Heron Communications

Blue Heron Communications Celebrates New Client: SIG SAUER®

NORMAN, Okla. (March 25, 2016) – ( – Blue Heron Communications is pleased to announce that it has partnered with SIG SAUER, Inc., to provide public relations and marketing support to the New Hampshire-based complete weapons systems provider. As the public relations agency of record, Blue Heron will assist SIG SAUER with media relations across the company’s firearm, ammunition, silencer and airgun divisions.

Through its partnership with SIG SAUER, Blue Heron will serve as the day-to-day point of contact for all media inquiries while implementing a host of marketing communications tactics to better educate consumers and media about the brand’s full array of high-quality, mission-built products.

“A fixture in this industry for over 25 years, Blue Heron’s reputation for delivering proven communication methods across diverse product categories will greatly assist SIG SAUER as we continue to expand our new business units into broader markets,” said Tom Taylor, Chief Marketing Officer and Executive Vice President of Commercial Sales for SIG SAUER. “The passion, experience and dedication exhibited by Blue Heron align directly with the DNA of our company, as both businesses have built their foundation on providing top-rate customer service.”

Blue Heron President Gary Giudice said, “SIG SAUER’s commitment to innovative thinking, quality control and offer of proven, reliable products, matches perfectly with the core fundamentals that have guided this agency since its inception. We are thrilled with the opportunity to partner with one of the premier brands in the firearms industry as both companies share a common passion and drive for excellence.”

Founded in 1987, Blue Heron Communications is a full-service, outdoor-specialty marketing and public relations agency highly involved in the interests of the hunting, shooting, tactical, fishing, boating, camping and conservation industries. Headquartered in Norman, Okla., Blue Heron is staffed by passionate outdoorsmen and women who collectively possess over 160 years of industry-specific marketing and public relations experience. Active clients include Benelli USA, Boone and Crocket Club, Dallas Safari Club, Berkley, Abu Garcia, Ranger Boats, National Hunting and Fishing Day and many others.