Mossy Oak Promotions

Mossy Oak® Promotes Whitacre and McConahie

WEST POINT, MS – Mossy Oak is pleased to announce the promotions of Dustin Whitacre and Laura Beth McConahie within the marketing department.

Whitacre has been with Mossy Oak for 15 years and with the marketing team for nine years. He has rapidly ascended to a position of industry leadership when it comes to literally all consumer media platforms.

Dustin Whitacre - Mossy Oak Director of Marketing
Dustin Whitacre – Mossy Oak Director of Marketing

“It gives me great pride to promote Dustin to the position of Director of Marketing,” said Ben Maki, Sr. Vice President, Chief Marketing Officer. “In his new role Dustin will maintain our constant focus on the consumer, but will add sales support and licensee partner marketing to his responsibilities.”

McConahie has been with Mossy Oak for the past four years and is being promoted to the position of Associate Creative Design Manager.  In her new role, McConahie will continue to oversee the design of enterprise websites and social media posts and promotions, but will now be expanding her work to include larger projects that will bring huge value to Mossy Oak and its partners.

Laura Beth McConahie - Mossy Oak Associate Creative Design Manager
Laura Beth McConahie – Mossy Oak Associate Creative Design Manager

“It’s a blessing to have such a talented and driven team in place allowing us to promote from within,” said Maki. “Over the years, the marketing team has stepped up responsibilities with little increase in staff. That’s a testament to their efficiency, knowledge and passion for the outdoors.”

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Haas Outdoors Inc. is headquartered in West Point, Miss., was established in 1986 and is home of Mossy Oak ( Mossy Oak specializes in developing and marketing modern camouflage designs for hunters and outdoorsmen. Mossy Oak patterns can be found on a multitude of products worldwide. Haas Outdoors Inc. is the outdoor industry leader in modern camouflage design, international licensing and marketing. Haas Outdoors Inc. markets its services and products under widely recognized brands including: Mossy Oak, BioLogic, Mossy Oak Productions, MOOSE Media, Nativ Nurseries, GameKeepers and Mossy Oak Properties.