Larry & Brenda Potterfield Donate Over $1.7 Million to SSSF

Larry and Brenda Potterfield
Larry and Brenda Potterfield, owners of MidwayUSA; Brenda with a Parker SxS shotgun upgraded to A1 Special and Larry with a Browning Superposed Diana Grade shotgun in 12 Ga

Larry and Brenda Potterfield recently donated over $1.7 Million to the Scholastic Shooting Sports Foundation (SSSF) to further their role in growing youth shooting through the Scholastic Clay Target Program and the Scholastic Pistol Program.

“Brenda and I are delighted to support an organization that utilizes scholastic shooting programs to help develop today’s youth,” said Larry Potterfield, Founder and CEO of MidwayUSA. “As leaders, we all have an opportunity to change the future; we’re investing in tomorrow’s leaders, America’s future decision makers.”

Larry and Brenda were recently named Founding Life Diamond Members of the Champion’s Roundtable, which recognizes donors who have made major contributions to the SSSF mission. They are also Charter Members of the SSSF Legacy Society, which honors donors who have included SSSF in their estate plans through deferred gifts.

“The generous support provided to the SSSF by Larry and Brenda is vital to the growth and expansion of our Scholastic Clay Target and Scholastic Pistol Programs. This donation will help us extend our reach to get more kids pulling triggers and also support local SCTP and SPP team endowment accounts to fund teams well into the future,” said Ben Berka, President and Executive Director of the SSSF.

About SSSF

The Scholastic Shooting Sports Foundation (SSSF) is responsible for the Scholastic Clay Target Program (SCTP) and Scholastic Pistol Program (SPP) across the United States.

SCTP and SPP are youth development programs, originally developed by the National Shooting Sports Foundation (NSSF), in which adult coaches and volunteers use shooting sports to teach and to demonstrate sportsmanship, responsibility, honesty, ethics, integrity, teamwork, and other positive life skills.

To learn more about SSSF, visit

About MidwayUSA

Both country kids from Missouri, Larry and Brenda Potterfield turned their passion for shooting sports into a career by opening a small gun shop in 1977 that would eventually become MidwayUSA ( They instilled family values like honesty, integrity and respect for others into the business, and strive to maintain this culture with each Employee added to their growing team. For over 37 years, MidwayUSA has offered JUST ABOUT EVERYTHING® for Shooting, Reloading, Gunsmithing and Hunting with an unyielding focus on Customer Satisfaction.

For more information on MidwayUSA, visit their website (, find them on Facebook (, or follow them on Twitter (