EAST ALTON, Ill. (April 9, 2014) – Winchester® Ammunition was recently recognized with the exclusive Overall Vendor of the Year award by Cabela’s, the World’s Foremost Outfitter of hunting, fishing and outdoor gear. The Overall Vendor of the Year is Cabela’s highest merchandising vendor award across all categories and departments. Winchester was chosen from more than 3,500 merchandise suppliers for superior performance, partnerships and overall contribution to the company.
“Receiving this prestigious award from Cabela’s has been a privilege,” said Brett Flaugher, Winchester Ammunition vice president of marketing, sales and strategy. “It means a great deal to us for our innovative products, outstanding execution and strategic partnerships to be recognized from such an exceptional company. We are also humbled by this award considering the world-class vendors that contribute to the success of Cabela’s.”
“These vendors not only share Cabela’s commitment to innovation and quality products, but also demonstrate the collaboration needed for a great partnership,” said Roger Verhulst, Cabela’s senior vice president of merchandising. “Cabela’s is pleased to show these outstanding partners our appreciation by presenting these awards.”
About Winchester Ammunition
With a company heritage dating back to 1866, Winchester Ammunition was there for the taming of the American West, the Allied Forces’ victory in World War II and through the years, millions of fond memories made in the great outdoors. Known as The American Legend™, Winchester is a global leader in sporting, law enforcement, military and personal defense ammunition production. Winchester continues to raise the bar with new products like Long Beard™ XR™ and Winchester Defender® personal defense ammunition.
For more information about Winchester® Ammunition, visit www.winchester.com, or connect with The American Legend™ on Facebook at Facebook.com/WinchesterOfficial.