Rio Ammunition launches new packaging to support the NRA

Rio Ammunition

Rio Ammunition announces the launch of new packaging specifically to support the NRA

Irving, Tx. (August 20, 2018) – (ArmsVault.com) – Manufactured in Marshall, Texas, the new Rio Patriot Pack features a distinctive outer sleeve design holding one hundred 12-gauge cartridges that are designed for wing and target shooting. The Patriot Packs also feature Rio’s commitment to the NRA’s mission. While the lines are being drawn and many companies in the sporting goods industries are withdrawing their support for the rights guaranteed in our Constitution, Rio is stepping forward to renew its support for the second amendment.

Rio’s proud support for the NRA takes two separate approaches. First is in a direct contribution of one dollar for every Patriot Pack sold through June 15th of 2019. These funds will prove crucial in the NRA’s various educational and legislative initiatives aimed at preserving our firearms rights for future generations. Second, Rio is working with the NRA to offer a membership discount of up to $40 if customers sign up through a special URL found only on the Patriot Packaging.

“By helping to fund vital NRA programs,” says Darrell Morrow, National Sales Director for Rio, “and by compelling our customers to sign up for an NRA membership, Rio is helping to ensure that the qualities of discipline, respect, good sportsmanship and loyalty, all key aspects of the shooting sports, are carried forward to the next generation of collectors, hunters and competitors.”

Rio Ammunition New Packaging

“We are grateful for RIO’s commitment to the Second Amendment.” says Todd Grable, Executive Director of Membership for the NRA, “It is critical to have partners who stand with all of us in protecting our Second Amendment rights and preserving America’s shooting sports heritage.”

Patriot Packs are produced in Rio Ammunition’s 105,000 square foot, state-of-the-art Marshall, Texas production facility. This facility, one of three operated globally by Rio’s parent company, MAXAM Outdoors, is capable of producing over 300 million shot shells annually at full capacity. This facility not only creates some of the finest cartridges in the world, it also creates solid American jobs in east Texas.

RIO Ammunitionwww.rioammo.com

Rio, a familiar name in Spain and Europe since 1896 was introduced to US shooters in 2002. With the opening of its state-of-the-art Texas production plant in 2015, Rio is focused on the production and development of cartridges for the American shooter. Rio Ammunition is a subsidiary of MAXAM, the worldwide leader in the development, manufacturing, and marketing of sporting and hunting shotgun cartridges. Rio’s success is based on proprietary technological developments and a totally integrated production chain ranging from the manufacture of the main raw materials to the production of all the cartridge components (cases, primers, powder, wads and shot).