May 29, 2014 (Rochester, NY) – LaserMax is pleased to announce the appointment of Celia Crane as their new Director of Marketing. Crane previously held the position of Public Relations and Social Media Manager at LaserMax.
As Director of Marketing, Crane will be responsible for development of the Company’s overall marketing strategy. She will oversee national advertising campaigns, public relations initiatives, content development activities and all other marketing programs. She will also be actively involved in product life cycle management, market research programs and sales channel activities.
“We are thrilled to have Celia leading LaserMax’s marketing efforts,” said Susan Houde-Walter, Chief Executive Officer of LaserMax. “I am confident that her enthusiasm, keen insights and breadth of industry experience will prove instrumental in achieving our next level of success.”
Crane first joined LaserMax in 2002 as Marketing Assistant and was soon promoted to Marketing Coordinator. In 2007, she left LaserMax to join Kimber Mfg, where she served as Manager of Marketing Communications until 2013. Since rejoining LaserMax as Public Relations and Social Media Manager, Crane has laid the ground work for strategic marketing initiatives that she plans to build upon in her new role.
About LaserMax
Now celebrating its 25th year, LaserMax is the market leading producer of premium laser systems. Specializing in the design and manufacture of rugged and innovative firearm sighting solutions for military, law enforcement and commercial markets worldwide, the company also delivers premium laser products and optical systems for the semiconductor, aerospace, biomedical and telecommunications industries. Since the company’s first laser inventions in 1989, LaserMax has grown to become a global leader in laser systems, developing significant intellectual property and being awarded several primary patents in laser technology. LaserMax is an ISO 9001:2008 certified and WOSB 8(m) certified Women-Owned Small Business. All LaserMax products are designed and manufactured in a state of the art facility in Rochester, NY, USA.